A 12-month program that kicks off July 1, 2026 · Positive Psychology Institute
AI for Coaching
Build an AI-enabled coaching practice that remains unmistakably human.
Most coaches are using AI like a smarter search box, a writing assistant, or a shortcut for social media. That is no longer enough. The next generation of coaching will be shaped by coaches who use AI as a research partner, knowledge system, content studio, client-resource builder, offer strategist, enrollment assistant, workflow engine, and practice operating system, while keeping the coaching relationship deeply human.
The Market Has Moved Beyond Chat
AI is no longer only a box where people type questions. The market is moving toward systems that search across trusted sources, read long documents, compare claims, analyze transcripts, work from private knowledge bases, connect to calendars and CRMs, create spreadsheets and slides, and complete multi-step tasks with tools.
That shift matters for coaching. AI can support the practice. It should not pretend to be the coach.
The Problem Is Not That Coaches Are Behind
The problem is that most coaches are learning AI too narrowly. They are learning prompts when they need workflows. They are learning tools when they need judgment. They are learning content shortcuts when they need a practice operating system.
Asking ChatGPT to write posts, summarize articles, and draft emails can save time, but it does not make a coach more differentiated. In many cases, it makes the coach sound more generic.
The real question is more substantial: how does a coach build a professional AI system that improves thinking, preparation, creativity, client resources, ethical practice, business development, and operations without weakening presence, trust, or responsibility? That is what AI for Coaching teaches.
The coach remains the instrument. AI becomes the infrastructure.
The goal is not to become an AI coach. The goal is to become an AI-fluent human coach.
What You Learn to Systematize
AI for Coaching teaches you to systematize the work that surrounds the human coaching relationship.
Strategy and Positioning
Ideal client research, niche analysis, competitor scans, positioning drafts, signature framework mapping, value ladder design, and pricing research.
Marketing and Thought Leadership
Newsletter engines, LinkedIn content, short video scripts, podcast-to-post and webinar repurposing, content calendars, and brand voice checks.
Discovery and Enrollment
Ethical prospect research, discovery-call preparation, objection maps, proposal drafts, scope summaries, and follow-up sequences.
Client Onboarding
Welcome packets, intake forms, goal clarification templates, agreement support language, session logistics, and resource routing.
Session Prep and Reflection
Redacted prep briefs, coaching question generation, synthetic case scenarios, theme maps, and between-session learning loops.
Client Resources
Worksheets, reflection guides, micro-practices, leadership conversation planners, habit experiments, and evidence-informed handouts.
Group Programs and Courses
Curriculum maps, lesson plans, participant workbooks, facilitation guides, breakout exercises, and resource packs.
Operations and Admin
Standard operating procedures, inbox triage rules, scheduling workflows, reminder sequences, CRM data hygiene, and review reports.
AI Agents and No-Code Workflows
Research brief agents, content repurposing agents, proposal agents, CRM hygiene agents, and weekly practice review agents.
AI Media Production
On-brand images, AI voice, and video for resources and marketing, with disclosure and likeness consent.
Websites, Funnels, and Payments
Landing pages and funnels built with AI website builders, with secure payment and scheduling integration.
Client-Facing AI Assistants
Optional, guardrailed custom GPTs for between-session support that escalate to the human coach.
Every automation is taught with a human review point and a clear client-data boundary.
The Six Capacities You Build
1
Discernment
Decide what AI should do, what it should not do, what requires consent, and where human judgment stays primary.
2
Research
Use AI for deep research, source comparison, evidence translation, claim checking, and market analysis.
3
Knowledge
Build private knowledge systems from your own non-confidential frameworks, worksheets, talks, and articles.
4
Reflection
Prepare for sessions and reflect on your coaching without reducing clients to data points.
5
Creation
Convert your ideas into client resources, articles, workshops, talks, newsletters, and multimodal assets.
6
Systems
Design repeatable workflows, AI agents, no-code automations, CRM support, content engines, and dashboards.
Kicks Off July 1. Build All Year.
The program kicks off July 1, 2026. Day 1 opens Strategic AI Fluency and your Coaching Leverage Map. By Day 2 you draft your Personal AI Use Philosophy. Days 3 to 7 build your prompt architecture and Coaching Prompt Stack. On Day 8, your Content and Voice module unlocks, and one new module follows each month for twelve months.
Your first week
- Day 1: Strategic AI Fluency and the Coaching Leverage Map.
- Day 2: draft your Personal AI Use Philosophy.
- Days 3 to 7: Prompt Architecture and your Coaching Prompt Stack.
- Day 8: your Content and Voice module unlocks.
Program Structure
A 12-month program that kicks off July 1, 2026: a day-one orientation, four quick-start modules that unlock on day 8, then 12 monthly modules. 53 hours across 16 modules.
| # | Release | Hrs | Module | Phase |
|---|---|---|---|---|
| 1 | Day 1 | 3 | Strategic AI Fluency and the Coaching Leverage Map | Quick Start |
| 2 | Days 3-7 | 3 | Prompt Architecture and Structured Thinking | Quick Start |
| 3 | Day 8 | 3 | Multimodal Content, Voice, and Thought Leadership | Quick Start |
| 4 | Day 8 | 4 | Coach Knowledge Bases and Source-Grounded AI | Quick Start |
| 5 | Month 1 | 3 | AI Media Production: Image, Voice, and Video | Build Your Brand and Offers |
| 6 | Month 2 | 3 | Ideal Client Research, Signature Frameworks, and Offer Design | Build Your Brand and Offers |
| 7 | Month 3 | 3 | AI Websites, Funnels, and Payment Systems | Build Your Brand and Offers |
| 8 | Month 4 | 3 | Discovery, Enrollment, and the Client Journey | Build Your Growth Engine |
| 9 | Month 5 | 3 | Signature Program, Course, and Cohort Builder | Build Your Growth Engine |
| 10 | Month 6 | 4 | Client-Facing AI: Custom GPTs and Assistants with Guardrails | Build Your Growth Engine |
| 11 | Month 7 | 3 | Deep Research, Model Routing, and Evidence Judgment | Build Your AI Coaching Brain |
| 12 | Month 8 | 4 | Session Preparation, Live-Session AI, and Reflective Practice | Build Your AI Coaching Brain |
| 13 | Month 9 | 3 | Client Resource Design and Evidence Translation | Build Your AI Coaching Brain |
| 14 | Month 10 | 4 | Agentic Workflows that Create Leverage | Systematize and Protect |
| 15 | Month 11 | 4 | Ethics, Consent, Privacy, and Human-Led Boundaries | Systematize and Protect |
| 16 | Month 12 | 3 | Integration, Quality Control, and Capstone Implementation | Systematize and Protect |
| 53 |
Built to Adapt as AI Reprices
Frontier AI is moving toward public markets and usage-based pricing. Each quarter you get an AI Pricing and Capital Markets Briefing that turns what changed into what it means for your coaching stack, and you keep an AI Tool Resilience Log of your dependencies and fallbacks. You learn and build while it is cheap, then adapt through the repricing instead of scrambling after it.
Before and After
Using AI sporadically and second-guessing the ethics
A clear, consented AI system you can explain to any client
Sounding like everyone else online
A distinct voice, brand, and signature framework
Trading every dollar for an hour of your time
Leveraged programs, content, and offers that scale
Losing hours to prep, notes, and follow-up
Hours reclaimed with consented, human-reviewed workflows
A scattered pile of prompts and tools
A single AI Practice Operating System
Falling behind as AI changes every week
Weekly updates that keep your practice current
Start with a Live Demonstration
Before you enroll, you can experience a real coaching AI operating system in action, not abstract claims.
1
See It Live
A live look at an AI operating system built for coaching life, and how it goes beyond prompting into a real working environment.
2
Inside the System
How a coach's personal AI operating system actually works: the voice, knowledge, workflow, and agent layers.
3
A Live Build Session
Research, structure, and output created with a mature AI operating system, in real time.
4
AI Opportunity Audit
An optional diagnostic that maps your ten highest-value AI opportunities before you commit.
Who This Program Is For
This Is For
- Executive and leadership coaches
- Life, career, positive psychology, wellness, and performance coaches
- Coach educators
- Coaches building workshops, cohorts, retreats, memberships, or courses
This Is Not For
- Coaches who want AI to replace the coaching conversation
- Coaches looking only for viral prompts
- Coaches unwilling to review AI outputs before client use
Why the Founder Is the Right Person to Teach This
Most AI teaching for coaches comes from one of two camps: technologists who do not coach, or coaches who picked up AI last quarter. This program comes from someone who has lived in both worlds for years, and who builds with these tools where the stakes are real.
The founder is a Harvard MBA and an Executive Fellow at Harvard Business School, part of the Harvard Business School AI Institute community, with AI work that also draws on Harvard’s Human Flourishing Program. He is a doctoral-level cognitive neuroscientist and a Board Certified Coach who has spent roughly a decade in a boutique executive practice limited to a small circle of multi-year clients. That background changes the central question. The useful question for a professional is not which button to click. It is how to use AI to expand your thinking, your decisions, your learning speed, and your creative output, which is a human performance question before it is a software question.
He is also a serial entrepreneur and the founder and chief executive of a medical-technology company, so he knows the distance between a good idea and a working system. Ideas have to become systems, systems have to become products, and products have to survive the market. The market does not need more AI spectators. It needs coaches who can turn AI into real assets: offers, content, client resources, research, and workflows that produce measurable leverage. That is the practical layer he teaches.
His connection to MIT sits on the technology side, inside its artificial intelligence ecosystem, where he has served as a mentor in the MIT Venture Mentoring Service, part of a working relationship with the broader Cambridge innovation community. That keeps him close to how the tools are actually built and where they are heading, ahead of the marketing.
He does not teach AI from slides. He builds with it every day across a real ecosystem: NeuroStrategy, the Positive Psychology Institute, the AI Daimon, an Obsidian-based knowledge architecture, and Claude-powered workflows for research, curriculum, coaching preparation, and strategy. The result is a second brain that genuinely thinks with him, structured and cumulative rather than a scattered pile of prompts. You learn that same architecture, built for your practice.
He spends real time on both coasts on purpose. He travels often to the West Coast to live inside the Silicon Valley AI culture, where the frontier moves first and optimism runs hot. Then he brings it back to the more careful East Coast and Boston view, where claims get tested before they get taught. You get the upside of the frontier without the hype, and the rigor of Boston without falling behind. That balance is what a coach actually needs: early access to what works, filtered through judgment about what lasts and what protects your clients.
Part of the Whole Person Family
AI for Coaching sits inside the Whole Person family. Where the certification teaches the craft of coaching, the science of flourishing, and the depth beneath the surface, AI for Coaching adds the operating layer that lets a coach deliver all of it with more reach and less friction. A single throughline holds across the year: ethics, consent, and scope. Every tool is taught as a coaching support, never as a replacement for the human relationship.
Why Now
Frontier AI is available to coaches at historically underpriced rates, funded by venture capital and competition. That window is already shifting toward enterprise and usage-based pricing, and it is closing in months, not years. Now is the time to learn these skills and build your systems while the tools are still subsidized and cheap. The cost of capability is about to rise; the coaches who set up their AI operating system now lock in the learning, and the advantage, at today's prices. Every month of delay is a month more AI-fluent peers compound ahead, and a month closer to paying full price for what you could master today.
Enroll in AI for Coaching
Included free with the full Whole Person Coaching Certification
$995
when purchased with another course
Or $1,495 per year, or $149 per month, purchased separately.
The program kicks off July 1, 2026 and runs through June 1, 2027. Backed by a 100% money-back guarantee within 7 days of purchase. See our Refund & Cancellation Policies.
Frequently Asked Questions
Is this a beginner course or an advanced course?
It is accessible to beginners, but it is not basic. The program starts with foundations, then moves into prompt architecture, deep research, private knowledge systems, source-grounded workflows, evidence translation, voice training, offer design, enrollment workflows, agentic systems, and practice operations.
Do I need to be technical?
No. Technical ideas such as retrieval, prompt chaining, model routing, structured outputs, agents, and automations are taught through coaching use cases and practical templates.
What do I get the moment I enroll?
You begin on Day 1 with Strategic AI Fluency and your Coaching Leverage Map. By Day 2 you draft your Personal AI Use Philosophy, and Days 3 to 7 build your prompt architecture. On Day 8, your Content and Voice module unlocks.
How is the program delivered across the year?
Your first week covers fluency, your AI use philosophy, and prompt architecture. On Day 8 your Content and Voice module unlocks. Then one new module unlocks each month for twelve months, grouped into four build phases, plus a short weekly AI update.
When does it start, and how long do I have access?
The program kicks off July 1, 2026 and runs through June 1, 2027. You can enroll any time. A day-one orientation and four quick-start modules open first, then one new module unlocks each month across the year, and you keep access to your materials for the full term.
What is the weekly time commitment?
Plan for roughly two to three hours a week to work through each module and apply it in your practice. The cadence is one module a month, so you set the pace within that rhythm, and the short weekly update keeps you current without adding a heavy load.
Is there a payment plan?
Yes. You can pay $149 per month across the twelve months, or $1,495 once for the year. It is $995 when purchased with another course, and it is included free with the full Whole Person Coaching Certification. Monthly billing terms are shown at checkout.
What is your refund and cancellation policy?
The program is backed by a 100% money-back guarantee within a 7-day window from the date of purchase. After that, enrollment is final. See our Refund & Cancellation Policies.
Do I need paid AI subscriptions or special software?
No. The methods are taught tool-agnostically, and the free tiers of the major assistants are enough to begin. Paid plans add speed and capacity and are optional. You upgrade only when a workflow clearly calls for it, and with a clear reason why.
Will this teach me to automate coaching sessions?
No. The coaching conversation stays human. The program teaches coaches how AI can support preparation, reflection, resources, content, research, enrollment, offer design, and operations.
Does this teach live-session AI and client-facing chatbots?
Yes, with strong guardrails. You learn consented live-session transcription and note capture that keeps you fully present, and how to build an optional client-facing assistant for between-session support that is clearly bounded, discloses that it is not your coach, and escalates to you. The live coaching relationship stays human.
How do you handle client data and privacy?
The program teaches strict boundaries around confidential client information. Participants learn to use anonymized, redacted, synthetic, or non-confidential material, to keep a clear client-data boundary on every automation, and to write plain client-facing AI disclosure language.
Is AI for Coaching the same as the AI Daimon?
No. The AI Daimon is the always-on mentor included with every enrollment. AI for Coaching is a separate program that teaches coaches how to use AI in their own practice.
How is this different from other AI programs for coaches?
AI for Coaching is an original program, independently developed by the Positive Psychology Institute with NeuroStrategy.com. It teaches AI as one coherent, ethical method built on the craft of coaching, cognitive science, and applied practice, with the human relationship kept at the center. It is not affiliated with, endorsed by, or derived from any other program.
Do I get a certificate when I finish?
You complete the program with your AI Practice Operating System and a 90-day implementation blueprint, reviewed against the program rubric on a complete, revise, or incomplete standard, and you receive a record of completion. The 53 instructional hours are being applied for Board Certified Coach continuing education; approval is pending.
Do I need to be an experienced coach to enroll?
No. The program meets you where you are. It starts with foundations and an AI use philosophy, then builds toward research, knowledge systems, offers, enrollment, and operations. Coaches early in practice gain structure and confidence; experienced coaches gain leverage and systems.
Is BCC credit guaranteed?
53 hours of BCC continuing education credit have been applied for. Final approval is pending. Public-facing credit language will be updated once approval is granted.
AI for Coaching is an original program, independently developed by the Positive Psychology Institute with NeuroStrategy.com. Its curriculum, frameworks, and written materials are our own work. It is not affiliated with, endorsed by, or derived from any other coaching or AI program.
AI for Coaching is an independent program of the Positive Psychology Institute. It is not affiliated with or endorsed by the Center for Credentialing and Education (CCE) or the International Coaching Federation (ICF). PPI is not affiliated with Harvard University.
AI is used transparently and within ICF Standard 2.5. AI tools support learning and are not a substitute for professional, legal, or clinical judgment, and are not a decision-making authority.
AI for Coaching is not the AI Daimon. The AI Daimon is the always-on mentor included with every enrollment. AI for Coaching is a separate program that teaches coaches to use AI in their practice.
53 hours of BCC continuing education credit have been applied for. Final approval is pending.
Use AI with the Most Discernment, Not the Most Volume
The coaches who thrive will not be the ones who use AI the most. They will be the ones who use it with the most discernment. AI for Coaching gives participants the tools, systems, language, and ethical structure to build a practice that is more intelligent, more organized, more creative, and more scalable while remaining unmistakably human.
Enroll Now